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So many crypto adjacent things act like cults. A lot of language trying to foster identity with the projecr / others as an oppositional out group. Lots of information control around what to focus on. And lastly draining vulnerable people of their funds and energy once they're sucked in.
The constant threat of violence against the poor under capitalism is a great way to enable unethical behavior in those that hoard money. Why bother threatening violence yourself when you can just thrown in a rope to the drowning and threaten to cut it off if they don't dance for you. Fish in a barrelx
It seems like a good way to make a thing successful is to turn it into a borderline cult, but IMO manipulating people to do stuff for your ends is unethical.